Am I Using a Credential Fraudulently?

You may notice the “PhD” following my name on some of my book covers. I do hold a doctor of philosophy degree (earned, not honorary), but my use of these letters brings up an interesting question of when it is—and is not—appropriate to use work-related credentials. This issue is particularly timely because so many people are now working (or seek work) in fields that they did not prepare for formally.

What raised this issue for me was a question in “The Ethicist” column of last Sunday’s New York Times Magazine. The query, posed by someone whose name was withheld, was this: “A Pilates-certification-program teacher uses the credentials ‘Ph.D.’ after her name in connection with the course description on the studio’s website. However, her degree is in finance, which is never mentioned on the site. Is this acceptable?” The core of the answer from columnist Chuck Klosterman was, “Anyone who includes an academic designation alongside the description of a class she’s teaching is implying that these things have a material connection. She is actively trying to make people misinterpret what she has to offer.”

I admire Chuck Klosterman for his often subtle parsings of ethical issues, and I believe he was correct in making this judgment. So after reading this column, I had to ask myself whether I am using my PhD credential ethically. And as I thought about how to answer this question, I realized that many people deal with a similar issue. Because of my interest in careers, I often ask people how they got into the line of work they presently are doing, and a great many of them describe a crooked career path that did not include the “appropriate” academic training.

As for me, it’s true that I am not teaching Pilates or any other course, but it could still be argued that my use of “PhD” on my books implies what Klosterman calls “a material connection” between my education and the contents of my books. And the fact is that although my books are about careers, none of my degrees is in economics, counseling, psychology, or education. My degrees are all in English literature. (In case you’re curious, my specialization was pre-Shakespearean drama, and my dissertation was about morality plays.) But the particular focus of my academic work, literature, doesn’t really matter. What’s important is that in preparing for and writing my dissertation, I learned how to do research and write about it, and these skills do have a material connection to the work I do now.

You might argue that research and writing skills are necessary but not sufficient qualifications to write about careers; the writer should also be well-informed about career development issues. I often joke that getting a degree in English guarantees that you’ll become informed about career development issues, and in my case there was some truth to this statement. Not long after I got my degree, it became obvious that I was not going to find a permanent job teaching at a university, so I had to decide what else I was going to do with my life. I read What Color Is Your Parachute? and did all the exercises. From my self-assessment, I realized that teaching was not what I liked or was especially good at; instead it was researching and writing, as I had done for my dissertation. The first opportunity that came my way for a job involving these tasks was developing career information for Educational Testing Service. This job led to a 19-year stint. During that time, I engaged in what amounted to an apprenticeship in career development theory, with Martin R. Katz as my mentor. In that setting, the world’s biggest testing organization, it was also inevitable that I would learn a lot about assessment. At Trenton State College (now The College of New Jersey), I took three graduate courses from the counseling master’s program: an introduction to counseling and two educational statistics courses.

Therefore, the credentials I bring to my work are a combination of formal education (mostly the PhD) and on-the-job training (my apprenticeship at ETS), and I try to mention both of these elements on my book covers: The “PhD” appears on the front cover after my name, and on the back cover is a statement that I have been working in the field of career information for more than 30 years.

Many people, like me, are working in fields where their credentials consist, at least in part, of informal on-the-job learning. But most people present their credentials to the world mostly through a business card, which does not accommodate as much text as the back cover of a book. People who work in fields where certification is available as a credential have the chance to put certain relevant initials after their name on the card, but this is not an option in most fields.

If you are working in a field where you do not have formal credentials—perhaps because they do not exist—I would advise you to be hesitant about putting a degree after your name. But I would give you a lot of leeway for arguing (as I do here) that your degree really is relevant to your qualifications.

Classroom Subjects versus Workplace Skills

Education is supposed to prepare us for our careers, but sometimes there appears to be a disconnect between the two. While in college, we are often forced to take certain required courses although we can’t see how they can ever help us in our careers.

Some of these courses may contribute to noncareer goals in life, such as being good citizens. History and political science courses obviously serve this purpose, and I wish that some of the people who are presently shouting about the Constitution had a better grounding in those subjects. Courses in the arts and literature may contribute to our leisure-time enjoyment of these fields.

But let’s set aside these “area requirements,” as they are often called, and focus on the required courses within college majors. Even some of these seem to contribute little to preparing for the putative career goals of your major.

This is true for math courses in particular. Sometimes it seems as if everyone studies more math in college than they ever will use in their careers. I was struck by this thought as I worked on Panicked Student's Guide to Choosing a College Major: How to Confidently Pick Your Ideal Path, which is due out in April of next year.

However, there are good reasons why so many math courses are required.

The curriculum developers who design the majors want you to be able to understand the people you’ll work with. In many jobs, you do not use a lot of math but work with people who do, so with a background in mathematical concepts you can understand how these other workers produce their results and can tell the difference between meaningful and misleading results. You can challenge the output of those workers and ask them intelligent questions. For example, market research managers need to understand the procedures of the statisticians who design market surveys. Physicians need to understand the procedures of the medical science researchers who make new discoveries about disease processes and pharmaceuticals. Many different kinds of workers need to understand how to interpret statistics about their field, and you can’t really understand the meaning of a statistic unless you know how it was derived, including the sampling method that was used. (I’ve blogged elsewhere about the importance of the sample in studies.)

Another consideration is the hard-to-predict outcomes of your career. While you’re still in college, you may not know that you’re going to specialize in research, which requires quite a lot of math in most industries. Or you may not realize that you’re going to change careers 10 years out and will be able to retrain much faster if you have a good command of math.

Math is not the only subject that college students need more than they may realize. Employers often find that new hires are woefully deficient in verbal skills. A 2007 report (PDF) by the National Endowment for the Arts surveyed several recent studies and found “simple, consistent, and alarming” indications that the reading and writing abilities of workers are not meeting the needs of employers. A 2004 survey by The College Board of 120 corporations in the Business Roundtable found that one-third of workers fall short of employer’s expectations for writing skills. The survey also found that writing is a regular part of the job for two-thirds of all employees. So if you think that your major requires you to take more English courses than are necessary, maybe you’re not aware of what level of writing skill your career goal actually will demand. And, as with math skills, the success of an unanticipated future change in your career may hinge on your verbal skills.

The Recession Has Ended?

By now you’ve probably heard the news that the Great Recession officially ended in June 2009. That’s the verdict of the economists on the Business Cycle Dating Committee of the National Bureau of Economic Research. This means we have already been in a recovery for 15 months. Why doesn’t it feel like that? And what does this mean for your job prospects?

Many of the indicators of recovery that the economists examined show that this recovery is weak. For example, the gross domestic product in the second quarter of this year advanced only 1.6 percent, a slowdown from the 3.7 percent of the first quarter. In July, existing home sales were at their lowest level in a decade.

But not all indicators show weaknesses. To me, the most startling figure is that corporate profits last quarter ($1639.3 billion) were only 1 percent lower than they were at their pre-recession peak ($1655.1 billion). They have risen steadily for the past six quarters. In other words, companies are sitting on a mountain of cash.

That’s why it’s all the more startling that job creation has been so dismal. In fact, we have actually lost more jobs than we have gained since the recovery began.

You may be wondering how corporations can be making such big profits while economic growth is tepid and so many people aren’t working. The reason is productivity gains. American workers who are still employed keep on producing more output relative to what they’re paid. It’s important to understand why this is happening. Some of it is because the workers are putting in longer hours. Some of it is because businesses have invested in machinery and computers that increase workers’ output. And much of it is because we have a leaner, meaner workforce. So many low-skill workers have been laid off. The work that they used to do has either been shipped overseas or is being done by machinery and computers operated by high-skill workers.

Here’s an indication of how lean and mean our workforce has become: Workers over 25 who have a bachelor’s degree or higher had an unemployment rate of 4.6 percent in August, while those with only a high school diploma had a rate of 10.3 percent. Compare that gap of 5.7 percent to the gap of only 2.6 percent when the recession began. Figures for the duration of unemployment tell a similar story. In August, the median duration of unemployment for the college grads was 18.4 weeks, compared to 27.5 weeks for the high school grads. Three years ago, there was only about one unemployed day of difference between the two groups.

There’s little reason to think that this lean, mean workforce will be able to get fat and lazy anytime soon. A report this week from the Federal Reserve Bank of San Francisco says that "capital utilization" (i.e., investment in machinery and computers) has been one of the main drivers of recent productivity growth but notes that the level of investment has been below historical averages. The report concludes that businesses will be able to squeeze still more productivity out of the employed workforce through increased capital utilization rather than through increased hiring.

What is the implication for your job prospects? To be part of the leaner workforce, you need to be meaner. By “meaner,” I don’t mean more ruthless (although you do need to be aggressive in your job-hunting), but rather that you need to be one of the high-skill workers. You need to aim for the highest-skill work that you’re capable of and--better yet--you should plan to upgrade your skills. If you’re still in school, plan to get a higher-level degree than you might have had in mind originally. If you’re out of school, think about formal or informal training to upgrade your skills. And be sure to do more than thinking and planning. Commit to some specific action.

This is the central theme of my latest book, 2011 Career Plan: The Best Moves Now for a Solid Future, and it’s why I take a rather pushy tone in that book. It’s also why so many of my recent blogs have been about the theme of improving your skills. Your job survival in this economy depends on taking action to be one of the highly skilled workers.

Improving Your Skills, Part 3

In two previous blog postings, I wrote about getting ahead in your career through informal learning. This kind of learning is a frequent method for advancing a career, and so I cover it in some detail in my new book, 2011 Career Plan. But, in the same book, I also discuss formal coursework. This does not always have to mean earning a college or graduate degree. It can consist of a single course.

About 15 years ago, I was fortunate to get my employer to pay for me to be trained in Microsoft Access. I had three days of training in the basics and, later, two days covering intermediate topics. What I learned in these two courses I now use on the job virtually every day.

Here are some of the features of a formal class or program that differentiate it from informal learning:

• The learning goals are clearly spelled out.
• The instructor (whether it’s a human, a computer program, or a booklet) has a reputation for knowing the subject and being able to teach it.
• There’s some way to measure how much you learn.
• When you’re finished, you get some kind of recognition for what you’ve learned—for example, a piece of paper or a mention on your performance appraisal.

The last bulleted item is what makes this form of learning especially valuable to you.

However, some courses are a better choice for your career than others. Following is a checklist that I developed for the 2011 Career Plan to help you assemble the facts about a course or workshop and decide whether or not it’s a good choice.

Facts to Know Before Signing Up for a Course or Workshop

__ The expected learning outcomes of the course are clear to me.

__ The learning outcomes match the skill needs of a current or potential employer.
__ The learning outcomes contribute to a skill I want to develop.
__ The learning outcomes do not repeat what I already know.
__ The course has no prerequisites I can’t meet.
__ I have evidence that the course provider can teach me successfully. (Examples: reputation of provider; testimonial of a course completer; demonstrated skill of a course completer; recommendation by my employer.)
__ I will learn more or better than I could by teaching myself instead.
__ I will be able to show evidence of how the course has improved my skills. (Examples: certificate of completion; documentation of a completed project.)
__ The course is offered at a time convenient for me.
__ The course is offered at a place convenient for me.
__ I can afford the cost of the course (perhaps by getting my employer to pay).

Note that you don’t have to check off every statement, but the more you agree with, the better. If several of the statements are not checked, maybe this course is not a good move for your career.